The Kentucky Wildlands media campaign now promotes southern and eastern Kentucky
Photo by Eugenia Jones A marketing team for the Kentucky Wildlands regional tourism initiative made a stop in Stearns as part of a day spent touring selected locations in Southern and Eastern Kentucky. The Kentucky Wildlands initiative seeks to promote economic development through tourism in forty-one counties, including McCreary. McCreary County Tourism Director Michelle Perry, County IDA Director Nathan Nevels, and Kentucky Wildlands Director Tammie Nazario are pictured above with members of the marketing team. The group posed by McCreary County’s official tourism/industrial development vehicle which promotes the Kentucky Wildlands.
The Kentucky Wildlands announced today the launch of a state-wide media campaign to promote southern and eastern Kentucky as a regional tourist destination. By advertising across print, television, outdoor, digital and social media outlets, the robust campaign is designed to attract more than 22 million media impressions.
“The Kentucky Wildlands media campaign showcases the best that this vast, majestic region has to offer,” said Tammie Nazario, who directs The Kentucky Wildlands, a regional marketing program of the nonprofit Eastern Kentucky PRIDE, Inc.
“For too long, our region’s light has been hidden under a bushel, so this campaign is designed to reveal the area’s unique beauty, rich culture, boundless adventure and endless opportunities,” Nazario said. “Larger than Yellowstone and Yosemite National Parks combined, this gigantic playground is in the backyard of large media markets, such as Louisville and Cincinnati. The campaign focuses on our natural wonders, outdoor recreational adventures and cultural experiences, which are well worth the drive.”
“This media campaign is just the latest step in our comprehensive plan to market southern and eastern Kentucky with a unified voice, complementing the tourism efforts of our local communities. In less than a year since launching The Kentucky Wildlands brand, we have established a social media presence, interactive website, media campaign, hospitality training program and continuing education scholarship for local tourism professionals. Just last week, our public relations firm toured the region to plan more publicity. We are committed to the success of The Kentucky Wildlands.”
Looking ahead, Nazario explained that the next phase of The Kentucky Wildlands initiative will be designating the region as Kentucky’s first and only National Heritage Area. At the direction of Congress, the National Park Service is determining if the region’s natural, cultural and historic resources combine to form a cohesive, nationally important landscape. If the National Heritage Area status is achieved, then the region will receive technical assistance and federal funding through the National Park Service.
“In September, we will host town hall meetings to share information and answer questions about the National Heritage Area process,” she said. “We will announce those meetings via our website and social media, so please watch for those.”
For more information, please visit www.exploreKYwildlands.com or contact The Kentucky Wildlands office in Somerset at 888-577-4339 or administrator@kywildlands.com.
