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South Fork Clothing Company opened on Thursday (December 1, 2022) to a busy day and week filled with excited shoppers. The new shop on Main Street in Whitley City is located in the former Conatser’s Store and offers fashionable women’s clothing at affordable prices in sizes from Small to 3X. Shoppers will also find jeans, shoes (Corky’s shoe line), fashion jewelry, purses, accessories, KY vendors, and a variety of items perfect for gift-giving.
“I’ve always loved fashion,” proprietor Lisa Frye said. “And I love finding fashion that is cute and stylish for plus size women. My big thing with the shop is to be size inclusive.”
In the future, the owners of the shop hope to expand to include menswear and children’s clothing. Currently, the shop is open from 11:00 a.m.-7:00 p.m. Monday through Saturday.